Greenfield Lamb, based at Norton Barn Farm in Twycross, has been rearing natural and fresh lamb for 50 years.
The Greenfield Family originated in Lincolnshire and came to Temple Hall Farm at Wellsborough in the late 1940s, Peter Greenfield broke away and with Sally, took on the tenancy of Norton Barn Farm in September 1962. With little money, but a great deal of hard work and determination, the result was a showpiece farm winning many accolades locally for ‘best-kept farm’ and crop and grass trophies.
In 1996 Martin took over the tenancy from his dad after studying at Brooksby College and working and contracting on many local farms, including setting up a contracted sheep shearing business (to bring in extra income).
In 2008 Martin decided to concentrate on maximising production on the farm by introducing herbal lays across the farm and increasing sheep numbers to above 1000 over the next few years.
Selling lamb at Farmers Market’s started in the late 1990s and gained momentum during the next decade resulting in a cutting room and cold store being created from a traditional building in 2010.
In 2014 Martin was nominated for Sheep Farmer of the Year, Nationally, in the Farmers Weekly Awards, and although not winning, the recognition was immense.
Martin’s son Ben, after leaving school and working on a local arable farm, took a 5 month trip to N.Z and upon returning home, the running of the butchery was put in his very capable hands.
Martin’s wife Mary after many years hairdressing with her own business in Market Bosworth and latterly at the farm now helps out on the farm with the livestock and deliveries which is never-ending!
Lastly, daughter Rebecca trained as a Professional Dancer in Manchester and went on to perform as a Showgirl on many stages including the Moulin Rouge. She now teaches dance and has her own glamping enterprise on the farm; check it out at ‘Naomi’s Shepherds Huts’